Terms of Service

These Terms of Service ("Terms") govern your access to and use of Convultra's website, products, and services ("Services"). By accessing or using our Services, you agree to be bound by these Terms.

Convultra is a trading name of Further Forward Innovation Ltd, a company registered in England and Wales (Company Number: [XXXXXXXX]) with its registered office at [Registered Address, City, Postcode, United Kingdom]. VAT Registration Number: [GB XXXXXXXXX].

Please read these Terms carefully before using Convultra.

1. Acceptance of Terms

By creating an account or using our Services, you agree to these Terms and our Privacy Policy. If you are using the Services on behalf of an organisation, you represent and warrant that you have authority to bind that organisation to these Terms, and references to "you" shall include that organisation.

If you do not agree to these Terms, you may not use our Services.

These Terms are intended for business customers. If you are a consumer, some of these terms may not apply to you under the Consumer Rights Act 2015 or other applicable consumer protection legislation.

2. Description of Services

Convultra provides server-side conversion tracking services that enable you to:

• Track conversion events on your websites and applications
• Send conversion data to advertising platforms via their APIs
• Monitor and analyse tracking performance
• Access related tools, documentation, and support

We may modify, suspend, or discontinue any aspect of the Services at any time. We will provide reasonable notice of material changes where practicable.

3. Account Registration

Creating an Account

To use Convultra, you must create an account by providing accurate and complete information. You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account.

Account Security

You agree to:

• Use a strong, unique password
• Not share your account credentials with others
• Notify us immediately of any unauthorised access
• Keep your account information current and accurate

We may suspend or terminate accounts that appear compromised or are being used in violation of these Terms.

4. Acceptable Use

You agree not to use the Services to:

• Violate any applicable law or regulation
• Infringe the intellectual property rights of others
• Transmit malware, viruses, or other harmful code
• Interfere with or disrupt the Services or servers
• Attempt to gain unauthorised access to our systems
• Collect data without proper consent from end users
• Track users in violation of applicable privacy laws (including UK GDPR and the Data Protection Act 2018)
• Send conversion data for products or services that violate advertising platform policies
• Resell, redistribute, or sublicense the Services without authorisation
• Circumvent usage limits, rate limits, or other technical restrictions

We reserve the right to investigate and take appropriate action against violations, including account suspension or termination.

5. Your Responsibilities

Data Protection Compliance

You are responsible for:

• Obtaining necessary consents from your end users for data collection and tracking
• Complying with applicable data protection laws (including UK GDPR, the Data Protection Act 2018, PECR, and where applicable, EU GDPR and CCPA)
• Providing required privacy disclosures on your websites
• Ensuring your use of tracking complies with advertising platform terms
• Implementing appropriate consent mechanisms (cookie banners, privacy notices)

Convultra acts as a data processor on your behalf. You remain the data controller for your end users' data. The parties agree to enter into a Data Processing Agreement as required under applicable data protection legislation.

Accurate Configuration

You are responsible for correctly configuring your tracking implementation, including:

• Installing tracking scripts correctly
• Mapping events appropriately
• Providing accurate conversion data
• Maintaining up-to-date integrations

Content and Data

You retain ownership of the data you send through our Services. You represent and warrant that you have the right to collect and process this data and that it does not violate any third party's rights.

6. Fees and Payment

Subscription Plans

Convultra offers subscription plans based on event volume and features. Current pricing is available on our website. All prices are exclusive of VAT unless otherwise stated. VAT will be charged at the applicable rate for UK customers.

Prices are subject to change with 30 days' notice.

Billing

• Subscriptions are billed in advance on a monthly or annual basis
• Annual subscriptions are non-refundable except as required by law
• Payments are processed by our third-party payment provider (Stripe)
• You authorise us to charge your payment method for subscription fees
• We will provide a valid VAT invoice for each payment

Overages

If your usage exceeds your plan limits, you may be:

• Upgraded to the next plan tier automatically (if enabled in your account settings)
• Charged overage fees as specified in your plan
• Notified to upgrade your plan

Late Payment

If payment is not received by the due date, we reserve the right to:

• Charge interest at 8% above the Bank of England base rate in accordance with the Late Payment of Commercial Debts (Interest) Act 1998
• Suspend access to the Services until payment is received
• Recover reasonable debt collection costs

Cancellation

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of your current billing period. You will retain access until that time.

Refunds

We offer a 14-day money-back guarantee for new subscriptions. After 14 days, fees are non-refundable except where required by law. This does not affect your statutory rights if you are a consumer.

7. Intellectual Property

Our Rights

Convultra and its licensors retain all rights, title, and interest in the Services, including all software, content, trademarks, and intellectual property. These Terms do not grant you any rights to use our trademarks, logos, or brand features except as expressly permitted.

Your Content

You retain ownership of the data and content you submit through the Services. By using the Services, you grant us a limited, non-exclusive licence to process your data as necessary to provide the Services.

Feedback

If you provide suggestions, ideas, or feedback about the Services, we may use them without restriction or compensation to you.

8. Customer Reference and Publicity

Logo and Name Usage

You grant Convultra a non-exclusive, royalty-free licence to use your company name, logo, and trademarks ("Customer Marks") for the following purposes:

• Displaying your logo on the Convultra website (e.g., in a "Trusted by" or "Our Customers" section)
• Listing your company as a Convultra customer in marketing materials, sales presentations, and proposals
• Mentioning the business relationship in press releases (with your prior approval for the specific content)
• Creating case studies about your use of Convultra (with your prior approval for the specific content)

Guidelines

We will:

• Use your Customer Marks in accordance with any brand guidelines you provide to us
• Not modify your logo beyond reasonable resizing
• Not imply endorsement beyond the existence of a customer relationship unless separately agreed
• Remove your Customer Marks within 30 days of receiving a written request to do so

Opt-Out

You may opt out of logo usage at any time by sending written notice to legal@convultra.com. We will remove your Customer Marks from our marketing materials within 30 days of receiving such notice. Opting out does not affect any other terms of this agreement.

Testimonials and Case Studies

Any testimonials, quotes, or detailed case studies require your separate written approval before publication. We will provide draft content for your review and approval.

9. Third-Party Services

Advertising Platforms

Convultra integrates with third-party advertising platforms (Meta, Google, TikTok, etc.). Your use of these integrations is also subject to those platforms' terms of service. We are not responsible for the availability, accuracy, or policies of third-party platforms.

Third-Party Links

Our website may contain links to third-party websites. We do not endorse or assume responsibility for third-party content or practices.

10. Service Level and Support

Availability

We strive to maintain high service availability but do not guarantee uninterrupted access. Scheduled maintenance will be announced in advance when possible. Our target uptime is 99.9% measured monthly, excluding scheduled maintenance.

Support

Support is provided via email during UK business hours (9am–6pm GMT/BST, Monday to Friday, excluding UK bank holidays). Response times vary by plan:

• Starter: Best-effort support
• Growth: Priority support (4-hour response during business hours)
• Scale/Enterprise: Premium support (1-hour response during business hours)

11. Disclaimers

To the maximum extent permitted by applicable law, the Services are provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that:

• The Services will meet your specific requirements
• The Services will be uninterrupted, secure, or error-free
• Results obtained from the Services will be accurate or reliable
• Any errors will be corrected

You acknowledge that conversion tracking depends on many factors outside our control, including advertising platform APIs, browser behaviour, and network conditions.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.

12. Limitation of Liability

Exclusion of Certain Losses

Subject to the paragraph above, neither party shall be liable to the other for any:

• Loss of profits, revenue, or anticipated savings
• Loss of business or contracts
• Loss of goodwill or reputation
• Loss of data (except for our obligations regarding data security)
• Any indirect, special, or consequential loss or damage

Cap on Liability

Subject to the exclusions above, our total aggregate liability to you for all claims arising out of or in connection with these Terms or the Services shall not exceed the greater of:

• The total fees paid by you to us in the 12 months preceding the claim; or
• £1,000

Allocation of Risk

The limitations and exclusions in this section reflect the allocation of risk between the parties and form an essential basis of the bargain between us. The Services would not be provided without such limitations.

13. Indemnification

You agree to indemnify, defend, and hold harmless Convultra and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and reasonable expenses (including legal fees) arising from:

• Your use of the Services
• Your breach of these Terms
• Your violation of any third party's rights
• Your violation of applicable laws or regulations
• Data you process through the Services
• Any claim that your use of the Services infringes a third party's intellectual property rights

14. Term and Termination

Term

These Terms remain in effect while you use the Services.

Termination by You

You may terminate your account at any time by cancelling your subscription and closing your account through your account settings or by contacting support@convultra.com.

Termination by Us

We may suspend or terminate your access to the Services:

• For material breach of these Terms (with 14 days' notice to remedy where the breach is capable of remedy)
• Immediately for non-payment of fees exceeding 30 days
• If required by law or regulatory authority
• If we discontinue the Services (with 90 days' notice)

Effect of Termination

Upon termination:

• Your right to use the Services ends immediately (or at the end of any notice period)
• We will make your data available for export for 30 days following termination
• We may delete your data after 30 days
• Provisions that should survive termination will remain in effect (including Sections 7, 8, 11, 12, 13, and 16)
• Any accrued rights or obligations of either party shall not be affected

15. Changes to Terms

We may modify these Terms at any time. We will notify you of material changes at least 30 days before they take effect via email or through the Services.

Your continued use after changes take effect constitutes acceptance of the revised Terms. If you do not agree to revised Terms, you must stop using the Services and close your account before the changes take effect. You will not be charged for any period after account closure.

16. General Provisions

Governing Law and Jurisdiction

These Terms and any dispute or claim arising out of or in connection with them (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms, provided that we may seek injunctive or other equitable relief in any court of competent jurisdiction.

Entire Agreement

These Terms, together with our Privacy Policy, Data Processing Agreement, and any order forms or statements of work, constitute the entire agreement between you and Convultra regarding the Services and supersede all prior agreements and understandings.

Severability

If any provision of these Terms is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

Waiver

Our failure or delay to enforce any right or provision shall not constitute a waiver of that right or provision. Any waiver must be in writing and signed by us.

Assignment

You may not assign, transfer, or sublicense your rights or obligations under these Terms without our prior written consent. We may assign our rights and obligations to any affiliate or in connection with a merger, acquisition, corporate reorganisation, or sale of all or substantially all of our assets.

No Partnership

Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between the parties.

Third Party Rights

These Terms do not confer any rights on any person or party (other than the parties to these Terms) pursuant to the Contracts (Rights of Third Parties) Act 1999.

Notices

Notices to you will be sent to the email address associated with your account. Notices to us should be sent to legal@convultra.com or by post to our registered office. You are responsible for keeping your email address current.

Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations where such failure or delay results from circumstances beyond the reasonable control of that party, including but not limited to acts of God, natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemic, strikes, or shortages of transportation, facilities, fuel, energy, labour, or materials.

17. Contact Us

If you have questions about these Terms, please contact us:

Further Forward Innovation Ltd (trading as Convultra)
Company Number: [XXXXXXXX]
Registered Office: [Address, City, Postcode, United Kingdom]
VAT Number: [GB XXXXXXXXX]

Email: legal@convultra.com
General enquiries: support@convultra.com

18. Complaints

If you are not satisfied with any aspect of our Services, please contact us at support@convultra.com. We will endeavour to resolve your complaint promptly and fairly. If we cannot resolve your complaint to your satisfaction, you may be entitled to refer the matter to an alternative dispute resolution provider or the courts.