Compare / Honest version
Four ways to track a conversion.
Most comparison pages are a table where one column happens to win every row. This one starts with the approaches, tells you where each is the right answer, and only then makes our case.
Native pixels|GA4|Self-hosted GTM|Convultra
Approach by approach
What each one is genuinely good at, and what it costs you.Swipe sideways to compare every approach
| Criterion | Native pixels | GA4 client-side | Self-hosted GTM | Convultra |
|---|---|---|---|---|
| Where the conversion is recorded | Browser | Browser | Your server | Our servers |
| Survives ad blockers and consent friction | No | No | Yes | Yes |
| Click IDs kept beyond cookie limits | No | Partly | If you build it | Yes |
| Setup effort | Per platform | Hours | Developer project | One script |
| Ongoing maintenance | Per platform | Tag audits | You own the container | None |
| Proof of what was recovered | None | None | Build your own | Recovery report |
| Per-event delivery status | No | No | Logs, if configured | Delivery log |
| AI assistant traffic identified | No | Filed as direct | No | Split by assistant |
| Cross-platform view | One per platform | Analytics only | Whatever you build | One dashboard |
| What you pay for | Nothing | Nothing | Cloud hosting and time | Conversions only |
| Multi-client management | No | Manual | One container per client | Agency dashboard |
When not to pick us
Three cases where something else fits better.
We would rather lose the trial than win a refund request in month two.
You only need analytics If nobody is buying ads, a privacy-first analytics tool is cheaper and simpler. Conversion recovery is only worth paying for when bidding depends on it.
You want full pipeline control Teams with a data engineer who wants to own transformation, storage and routing end to end are better served by a self-hosted container or a CDP.
You need Meta or TikTok delivery this month Convultra forwards to Google Ads and OpenAI Ads today. Meta, Microsoft Ads and TikTok forwarding are coming soon. If those are your main platforms right now, a container-based setup delivers them today.
Where we are different
Four things you will not find bundled elsewhere.
Plenty of tools send conversions server-side. These are the parts that change what you can prove and what you pay.
Recovery reportA standing count of the conversions a pixel-only setup would have missed, with revenue attached. The number you take into a client or board meeting.
Delivery logEvery event, its destination, its status and the platform response. Broken connections surface the same day instead of at month end.
AI AttributionAssistant traffic identified and split by assistant, with conversions and revenue. Most tools still file it as direct.
Conversion-only pricingPage views, clicks and analytics events are free, and there are no overage fees. You are never charged per destination or per seat.
Head to head
Looking at a specific alternative?
Each page covers setup effort, what you pay for, and the cases where the other tool is the better buy. No invented feature gaps.
Comparison vs Stape Stape hosts a GTM container you configure. Convultra is the tracking product, no container. The honest split, with live prices. Read → Comparison vs Elevar Elevar, now part of Audiense, is the Shopify data layer and server-side specialist from $225 a month. Convultra is any-platform from $49. Where each wins. Read → Comparison vs Tracklution Tracklution is the closest product to Convultra: managed, marketer-led, no container. Free tier and Meta today versus analytics and conversion billing. Read → Comparison vs TAGGRS TAGGRS is EU-hosted server-side GTM with a free tier. Convultra is the tracking product with no container. The honest split for European teams. Read → Comparison vs WeTracked WeTracked.io tracks store orders to six ad networks for $49. Convultra tracks any site per conversion with analytics and AI Attribution. The honest split. Read → Comparison vs Zaraz Zaraz is an edge tool manager for sites on Cloudflare, with 1M free events a month. Convultra is a conversion tracking product. Different jobs, some overlap. Read → Comparison vs Server-side GTM Server-side GTM is a runtime you inherit. When it is the right architecture, when it is not, and what a managed tracking product does instead. Read → Comparison vs Self-hosted sGTM Self-hosting sGTM is the most controllable option and the one where hosting is the smallest part of the bill. Instances, hours and maintenance against a flat plan. Read →
Run us alongside whatever you have now.
Convultra deduplicates against your existing setup, so there is no switch-over moment. Compare the two sets of numbers for two weeks and decide with your own data.