Your conversion tracking resource
Fresh perspectives on conversion tracking, attribution, and marketing optimization.
LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others.
A conversion API sends conversion events server-to-server instead of through a browser pixel. Here is what each ad platform's version actually does, how deduplication works, and how to decide if you need one.
Every accuracy percentage you've read was measured on someone else's traffic. Here is the hour-long reconciliation that tells you your own capture rate, match rate, and what they're costing you.
Microsoft Advertising has a Conversions API now, and almost nobody has written about it. How to send UET events from your server, capture and keep msclkid, deduplicate against the browser tag, and route conversions older than seven days through the offline path.
WooCommerce purchase events fire on the order-received page, and buyers paying through PayPal, Klarna, or 3D Secure often never load it. Here is where your conversions go missing and how to fire them server-side from WooCommerce order hooks.
Ad blockers hide a quarter to a third of your conversions from Google Ads, Meta, and TikTok. Here is what they actually block, how to test your own site in five minutes, and how server-side tracking gets the data back.
GA4 server side tagging explained: what it fixes, the real setup steps, what it costs to run, and a decision framework for whether you need it at all.
Cookieless tracking does not mean removing all cookies. It means killing your dependency on third-party cookies and shifting to first-party plus server-side. Here is how it works in 2026.
A practical comparison of cookieless tracking solutions in 2026, from server-side platforms like Stape and Convultra to privacy-first analytics like Fathom and Matomo. What each one actually does, where each one falls short.
TikTok pixel-based tracking misses 35-50% of conversions. Set up the TikTok Events API for server-side tracking with event types and deduplication.
Stop optimizing Google Ads for form fills. Set up offline conversion tracking with GCLID capture, CRM integration, and automated revenue imports.
Shopify stores lose 30-50% of conversion data to ad blockers and pixel failures. Set up server-side tracking for Meta CAPI and Google Ads.
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