Tag
analytics
3 articles
Server-Side Tracking Jul 17, 2026
GA4 Server Side Tagging: How It Works, How to Set It Up, and When It Is Overkill
GA4 server side tagging explained: what it fixes, the real setup steps, what it costs to run, and a decision framework for whether you need it at all.
Analytics Feb 3, 2026
Why Agencies Are Ditching GA4 in 2026 (And What to Use Instead)
67% of agencies report frustration with GA4. Discover the best Google Analytics alternatives for agencies in 2026 and how to migrate.
AI Attribution Dec 28, 2025
How to Track AI Traffic: ChatGPT, Claude, and Perplexity Referrals (and the Revenue Behind Them)
How to track AI traffic from ChatGPT, Claude, Perplexity, and Gemini: referrer domains, GA4's new AI Assistant channel, the dark traffic problem, and how to tie AI visits to revenue.