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analytics
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AI Attribution|Sep 29, 2026
LLM SEO: How to Get Cited by AI Assistants (and How to Tell If It Worked) LLM SEO is making your content easy for ChatGPT, Perplexity and AI Overviews to cite. What changes from classic SEO, and how to tell if any of it worked. AI Attribution|Sep 1, 2026
LLM Traffic Attribution: One Name, Three Different Tracking Problems LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others. Server-Side Tracking|Jul 17, 2026
GA4 Server Side Tagging: How It Works, How to Set It Up, and When It Is Overkill GA4 server side tagging explained: what it fixes, the real setup steps, what it costs to run, and a decision framework for whether you need it at all. Analytics|Feb 3, 2026
Why Agencies Are Ditching GA4 in 2026 (And What to Use Instead) Many agencies report frustration with GA4. Discover the best Google Analytics alternatives for agencies in 2026 and how to migrate. AI Attribution|Dec 28, 2025
How to Track AI Traffic: ChatGPT, Claude, and Perplexity Referrals (and the Revenue Behind Them) How to track AI traffic from ChatGPT, Claude, Perplexity, and Gemini: referrer domains, GA4's new AI Assistant channel, the dark traffic problem, and how to tie AI visits to revenue.