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Platform  /  Server-side conversion tracking

The conversions your pixels never saw.

Convultra tracks conversions on your server, keeps the click IDs the browser throws away, and sends the full set back to Google Ads and OpenAI Ads, with Meta, Microsoft Ads and TikTok coming soon. You see exactly what was recovered and exactly what was delivered.

No GTM required|Live in five minutes|14 days free
Convultra overview dashboard: revenue over the last 30 days with change markers, one open to show the changes made on 7 September, and a revenue by source table showing spend, revenue, ROAS and conversions per channel.
Overview · revenue over time and revenue by source, last 30 days
30 to 40% Of conversions a pixel alone misses
98% Match rate, server-side
5 min From install to first conversion
0 Overage fees, on any plan
The gap

A pixel only sees the lucky ones.

Ad blockers, consent banners, Safari's cookie limits and cross-device journeys all break browser tracking. What the pixel misses, your bidding algorithm never learns from.

Pixel only With Convultra
Ad blockers and consent banners stop the pixel firing The conversion is recorded on your server and sent anyway
Safari clears cookies after seven days Click IDs are stored first-party and kept for the full window
A purchase three weeks after the click looks organic It is matched back to the ad that paid for it
Traffic from AI assistants arrives as direct Split by assistant, with conversions and revenue attached
You find out tracking broke when spend has already gone Every event has a delivery status and a platform response
How it works

One script. Then it runs itself.

No tag manager, no container to maintain, no data layer to debug. Paste one script or install the plugin, connect your ad accounts, and the pipeline starts filling in what the browser lost.

01 Install One script tag, a WordPress or WooCommerce plugin, or a server-side install. Five minutes either way.
02 Capture Click IDs are stored first-party and kept for the whole journey, so a conversion three weeks later still knows which ad paid for it.
03 Send Conversions go server to server into your ad platforms, deduplicated against your existing pixel so nothing is double counted.
04 Prove The recovery report shows what the pixel would have missed. The delivery log shows every event, its status and its response.
What you get

Tracking, reporting and audiences in one place.

Purchases, leads, signups, bookings and calls recorded server-side, then sent to your ad platforms and deduplicated against your existing pixel.
Every event, the destination it went to, its status and the platform response. When something fails you see it and why, not a silent drop.
Recovery report
A running count of the conversions a pixel-only setup would have missed, with the revenue attached, so the value is arguable in a meeting.
Click ID persistence
gclid, gbraid, wbraid, fbclid and msclkid stored first-party and carried across sessions, devices and long consideration windows.
Conversions sit next to the ad spend that produced them, so return is on the same screen rather than in a spreadsheet.
Sessions, sources, pages and funnels in one privacy-first dashboard. No sampling, no second analytics tool to reconcile.
Visitors arriving from ChatGPT, Claude, Perplexity, Gemini and Copilot, identified and split by assistant with conversions attached.
Build audiences from conversion data, such as everyone who bought in the last 90 days, and keep them updated in Google Ads and OpenAI Ads automatically.
Change markers
Google Ads budget edits, paused campaigns and spend spikes on every chart, plus your own markers for launches and price changes.
Client reports
Scheduled and shareable reports with your own branding, built for explaining results to a client or a board rather than a data team.
Pull your conversion data into your own warehouse or query it from an AI assistant using the MCP server.
First-party tracking domain
Serve tracking from your own subdomain so requests are not treated as third-party by browsers or blockers.
AI Attribution

The channel your analytics files as direct.

People ask ChatGPT, Claude, Perplexity, Gemini and Copilot for recommendations, then arrive with no referrer. Convultra identifies that traffic, splits it by assistant, and ties it to conversions and revenue, so you can see whether being cited is worth anything.

ChatGPTClaudePerplexityGeminiCopilot
How AI Attribution works →
AI referrals table in Convultra listing sessions, conversions and revenue for ChatGPT, Gemini, Claude and Perplexity, with a total row.
AI referrals · sessions, conversions and revenue per assistant
Connects to

Where your data comes from and goes

Not a Shopify-only tool. Convultra installs on any stack, and sends to the platforms you actually buy on.

Sources
  • Any website (script tag)
  • WordPress
  • WooCommerce
  • Google Tag Manager
  • Server-side install via the tracking endpoint
  • Stripe Coming soon
  • HubSpot and CRM webhooks Coming soon
  • Shopify app Coming soon
Destinations
  • Google Ads
  • OpenAI Ads
  • Microsoft Ads (spend sync live, forwarding soon) Coming soon
  • Meta Ads Coming soon
  • TikTok Ads Coming soon
  • LinkedIn Ads Coming soon
  • Google Analytics 4 Coming soon
  • Your data warehouse (API) Beta
  • MCP server for AI assistants Beta
For agencies

Every client in one dashboard.

Switch between clients without logging out, send white-label reports on a schedule, and give each client their own login. Wholesale rates per client, and you set the retail.

White-label reportsYour logo and colors on every scheduled report.
Pooled conversions1,000 per client, shared across the whole roster.
Client loginsRead-only access to their own data, nothing else.
Partner supportHelp with client onboarding.
Consent respectedWhen a visitor declines tracking, nothing is recorded or forwarded. DPA on every plan.
PII hashedSHA-256 before anything leaves for an ad platform.
No page weightA single ~10KB script, the work happens server-side.
Your data stays yoursNever resold, never pooled, exportable any time.

See what you have been missing.

Install Convultra alongside your current setup. The recovery report will tell you within a week whether it is worth keeping.

14 days free · live in five minutes · cancel any time