Blog / Tag
conversions-api
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AI Attribution|Sep 1, 2026
LLM Traffic Attribution: One Name, Three Different Tracking Problems LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others. Platform Integrations|Aug 18, 2026
Conversion API Explained: What It Is, How It Works, and Whether You Need One A conversion API sends conversion events server-to-server instead of through a browser pixel. Here is what each ad platform's version actually does, how deduplication works, and how to decide if you need one. Platform Integrations|Aug 4, 2026
Microsoft Ads Server-Side Tracking: The Conversions API Guide Nobody Wrote Microsoft Advertising has a Conversions API now, and almost nobody has written about it. How to send UET events from your server, capture and keep msclkid, deduplicate against the browser tag, and route conversions older than seven days through the offline path. Platform Integrations|Apr 6, 2026
Meta CAPI Setup: How to Configure the Facebook Conversions API in 2026 A practical guide to Meta CAPI (Facebook Conversions API) setup: how it works, the four install methods, deduplication, match quality, and testing. Recover the 25 to 40 percent of conversions the pixel loses. AI Attribution|Feb 8, 2026
AI Ads Are Here, and They Were Born Server-Side Why the advertising model that powers ChatGPT, Gemini, and Perplexity was never designed for pixels in the first place.