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first-party-data
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Server-Side Tracking|Jun 2, 2026
Cookieless Tracking in 2026: What It Actually Means and How to Future-Proof Your Conversion Data Cookieless tracking does not mean removing all cookies. It means killing your dependency on third-party cookies and shifting to first-party plus server-side. Here is how it works in 2026. Data Strategy|Apr 13, 2026
First-Party Data Strategy: A Playbook for Marketers Who Run Real Ad Budgets A practical first-party data strategy playbook: audit your assets, fix identity and match rates, send data server-side, and activate it for ad targeting that actually performs. Data Strategy|Apr 2, 2026
First-Party Data: What It Is, Why It Matters, and How to Collect It A practical guide to first-party data for marketers running paid budgets: what it is, how it differs from third-party and zero-party data, and how to collect and activate it with server-side tracking.