Blog / Tag
ios
2 articles. All articles →
Platform Integrations|Sep 18, 2026
GBRAID and WBRAID Explained: What Google's iOS Click IDs Actually Cost You GBRAID and WBRAID carry Google Ads attribution for iOS clicks with no GCLID. They are not smaller GCLIDs, and treating them as one quietly costs you data. Privacy & Compliance|Jan 15, 2026
iOS 14 Tracking: How to Recover Your Conversion Data in 2026 iOS 14 named the problem, but the 2026 damage is Safari: ITP caps JavaScript cookies at 7 days and iOS 26 strips gclid and fbclid from every session. Which Apple system you are actually losing to, and what recovers each one.