Tag
setup-guide
2 articles
Platform Integrations Apr 23, 2026
TikTok Events API: How to Set Up Server-Side Tracking for TikTok Ads
TikTok pixel-based tracking misses 35-50% of conversions. Set up the TikTok Events API for server-side tracking with event types and deduplication.
Platform Integrations Apr 6, 2026
Meta CAPI Setup: How to Configure the Facebook Conversions API in 2026
A practical guide to Meta CAPI (Facebook Conversions API) setup: how it works, the four install methods, deduplication, match quality, and testing. Recover the 25 to 40 percent of conversions the pixel loses.