Help center / 8 articles
Data and accuracy
Deduplication, click IDs, match quality, consent handling and reconciling totals.
Articles
Deduplication How Convultra stops the same conversion being counted or forwarded twice, and how the four deduplication windows work. 4 min Click ID persistence Convultra stores gclid, gbraid, wbraid, fbclid, msclkid, ttclid and oppref server-side so attribution survives cookie limits, blockers and private browsing. 4 min Enhanced conversions What enhanced conversions are, which hashed customer data they use, how privacy is protected and how to turn them on. 5 min Recovery tracking See how many conversions the platform pixel would have missed, why each one was lost, and the revenue behind them. 5 min AI referral tracking How Convultra attributes visitors, conversions and revenue to ChatGPT, Claude, Perplexity, Gemini, Copilot and other AI assistants. 4 min Meta is showing more purchases than my store Why Meta Ads Manager can report more purchases than your store did, and how deduplication with shared event IDs keeps counts honest. 4 min Raising Google Ads match quality with enhanced conversions A practical checklist for sending hashed customer data with every conversion so Google Ads matches more of them. 4 min Does Convultra work with a consent management platform? Yes. When a visitor has declined tracking, the Convultra script does not run, so nothing is recorded or forwarded for them. 3 min