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Google Analytics 4

Convultra does not replace GA4 for teams that rely on it; it runs alongside. Paid-media teams get server-side conversions, revenue, spend and ROAS in Convultra, while GA4 keeps serving everyone else. Measurement Protocol forwarding into GA4 is on the roadmap.

Available on every plan today.
How to connect
01 Install Convultra; leave GA4 as it is.
02 Compare conversion counts for two weeks.
03 Read the metric definitions before reconciling the two.
What it does

What you get

  • Runs alongside GA4 with no changes to your GA4 setup
  • Unsampled conversions and revenue in Convultra
  • Measurement Protocol forwarding into GA4, on the roadmap
  • Conversion rate defined over visitors, documented so the two tools can be reconciled
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Related integrations

Every destination is included.

Nothing is charged per destination. Audience Sync and Stripe or CRM revenue are Growth and above.

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