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claude
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AI Attribution|Jan 28, 2026
AI Referral Traffic: How to Track It, and Why Your Numbers Are Wrong AI referral traffic mostly arrives with no referrer and lands in Direct, so GA4 shows you a third of it. How to build the AI channel group, why the published conversion multiples are ceilings, and how server-side first-touch capture keeps AI revenue attributed. AI Attribution|Jan 8, 2026
AI Attribution: How to Track Revenue from Claude, Perplexity & ChatGPT Your next customers might be asking AI for recommendations right now. Here's how to measure and optimize the revenue coming from AI assistants.