Tag
claude
2 articles
AI Attribution Jan 28, 2026
AI Referral Traffic: How to Track It, and Why Your Numbers Are Wrong
AI referral traffic mostly arrives with no referrer and lands in Direct, so GA4 shows you a third of it. How to build the AI channel group, why the published conversion multiples are ceilings, and how server-side first-touch capture keeps AI revenue attributed.
AI Attribution Jan 8, 2026
AI Attribution: How to Track Revenue from Claude, Perplexity & ChatGPT
Your next customers might be asking AI for recommendations right now. Here's how to measure and optimize the revenue coming from AI assistants.