Managing projects
What a project is, how many your plan includes, creating and editing projects, project keys, the switcher and deletion.
On this page · 7 sections
A project is one business or brand. It covers every domain that business uses, such as the main site, the shop and the checkout, and it has its own conversions, traffic data, integrations and tracking key. If you run several separate businesses, each gets its own project.
How many projects you get
| Plan | Projects |
|---|---|
| Starter | 1 |
| Growth | 3 |
| Scale | 10 |
| Agency | 1 per client |
Extra projects are $19 a month each on direct plans. See Pricing.
The project list
| Column | What it shows |
|---|---|
| Name | The project name |
| Domain | The primary domain being tracked |
| Conversions | Conversions tracked for this project |
| Revenue | Revenue attributed to this project |
| Last Activity | When the most recent conversion or event was recorded |
Creating a project
- From the Projects page, click New Project.
- Fill in:
- Name, for example “Main Website” or “US Store”
- Domain, for example
example.com, withouthttps://or a trailing slash - Timezone, which decides where each reporting day starts and ends
- Currency, for revenue reporting
- Click Create Project. You land on the project dashboard, where you can copy the install snippet and set up integrations.
Automatic platform detection
When you enter the domain, Convultra checks whether the site runs on WordPress, Shopify or Wix. If it finds one:
- install instructions are tailored to the platform
- the onboarding wizard highlights the matching install method first
- the Tracking health page picks the right platform for you
If nothing is detected (custom builds, staging URLs), pick any install method manually.
Project settings
Open the project through the switcher and go to Settings. Every change saves as you make it; there are no Save buttons.
- Settings → Project: the name, the domain and the project ID.
- Settings → Data: the reporting currency. Every figure on every page, in email reports and in shared reports is shown in this currency; each conversion keeps its original amount and currency alongside.
Timezone is set when you create the project and matters more than it looks. Google Ads reports in the ad account’s timezone, and if your project uses a different one, daily figures drift by hours. Set the project timezone to match the ad account.
The project key
Each project has a tracking key (proj_...) that the script, the plugin and any server-side call use to send events. It is shown in full under Settings → Tracking → Install with a Copy button. There is no regenerate control in the dashboard: rotating the key would break every live install until the snippet was updated. If you believe the key has been misused, email support@convultra.com.
The proj_ key is public and write-only. It can only record events. It cannot read data, and it is not the secret sk_ key used for the REST API, which lives under Settings → Developer.
Project switcher
Click the current project name in the header to open the switcher and jump between projects without returning to the Projects page. An all projects view rolls up every project.
Deleting a project
Deleting a project stops tracking immediately, removes it from every report and unlinks its integrations. A deleted project can be restored from the Projects page for 30 days; after that the data is gone.
- Open the project and go to Settings → Data.
- Scroll to Delete this project at the bottom and click Delete.
- Type the project name exactly to confirm.
The same tab also has Export, which produces a portable file of the project’s data, or of your whole account, for data portability under GDPR.