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attribution
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Agencies|Sep 14, 2026
Best Conversion Tracking Tools for Agencies in 2026 Seven conversion tracking tools for agencies compared for 2026: per-client pricing, client switching, reporting and what you maintain per client. AI Attribution|Sep 1, 2026
LLM Traffic Attribution: One Name, Three Different Tracking Problems LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others. Data Quality|Aug 15, 2026
Conversion Tracking Accuracy: How to Measure Yours Instead of Quoting Someone Else's Every accuracy percentage you've read was measured on someone else's traffic. Here is the hour-long reconciliation that tells you your own capture rate, match rate, and what they're costing you. AI Attribution|Feb 8, 2026
AI Ads Are Here, and They Were Born Server-Side Why the advertising model that powers ChatGPT, Gemini, and Perplexity was never designed for pixels in the first place. AI Attribution|Jan 28, 2026
AI Referral Traffic: How to Track It, and Why Your Numbers Are Wrong AI referral traffic mostly arrives with no referrer and lands in Direct, so GA4 shows you a third of it. How to build the AI channel group, why the published conversion multiples are ceilings, and how server-side first-touch capture keeps AI revenue attributed.