attribution
4 articles
LLM Traffic Attribution: One Name, Three Different Tracking Problems
LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others.
Conversion Tracking Accuracy: How to Measure Yours Instead of Quoting Someone Else's
Every accuracy percentage you've read was measured on someone else's traffic. Here is the hour-long reconciliation that tells you your own capture rate, match rate, and what they're costing you.
AI Ads Are Coming — And They're Born Server-Side
Why the advertising model that will power ChatGPT, Gemini, and Perplexity was never designed for pixels in the first place.
AI Referral Traffic: How to Track It, and Why Your Numbers Are Wrong
AI referral traffic mostly arrives with no referrer and lands in Direct, so GA4 shows you a third of it. How to build the AI channel group, why the published conversion multiples are ceilings, and how server-side first-touch capture keeps AI revenue attributed.