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attribution
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Server-Side Tracking|Sep 22, 2026
Attribution Software: Why the Model Matters Less Than the Data Feeding It Every attribution tool runs the same four models. What separates useful reporting from confident nonsense is how completely it collects conversions first. Agencies|Sep 14, 2026
Best Conversion Tracking Tools for Agencies in 2026 Seven conversion tracking tools for agencies compared for 2026: per-client pricing, client switching, reporting and what you maintain per client. AI Attribution|Sep 1, 2026
LLM Traffic Attribution: One Name, Three Different Tracking Problems LLM traffic attribution is really three problems: AI crawlers ingesting your content, humans clicking citations, and paid ChatGPT ad clicks carrying the oppref click ID. Mix them in one bucket and each corrupts the others. Data Quality|Aug 15, 2026
Conversion Tracking Accuracy: How to Measure Yours Instead of Quoting Someone Else's Every accuracy percentage you've read was measured on someone else's traffic. Here is the hour-long reconciliation that tells you your own capture rate, match rate, and what they're costing you. AI Attribution|Feb 8, 2026
AI Ads Are Here, and They Were Born Server-Side Why the advertising model that powers ChatGPT, Gemini, and Perplexity was never designed for pixels in the first place. AI Attribution|Jan 28, 2026
AI Referral Traffic: How to Track It, and Why Your Numbers Are Wrong AI referral traffic mostly arrives with no referrer and lands in Direct, so GA4 shows you a third of it. How to build the AI channel group, why the published conversion multiples are ceilings, and how server-side first-touch capture keeps AI revenue attributed.