What counts as a conversion on my plan?
Which events count toward your monthly conversion limit, which are free, what the limits are per plan, and what happens when you go over.
On this page · 7 sections
You pay for tracked conversions: a purchase, lead, signup, subscription, contact, booking or download that Convultra records as a conversion. Page views, clicks, add to cart, view content and other analytics events are free and never count, even when they are sent to your ad platforms.
What counts
The seven conversion event types:
| Event type | Typical use |
|---|---|
purchase | Completed orders |
lead | Form submissions, quote requests |
signup | Account registrations |
subscription | Recurring plan starts |
download | App, file or resource downloads |
contact | Contact form submissions, calls |
schedule | Appointment or demo bookings |
A custom event name you send with trackConversion('your_event', ...) is recorded on the Events page but does not count, is not billed and is not forwarded. Only the seven types above are conversions.
Each conversion counts once. Duplicates dropped by deduplication do not count, and neither do events dropped by IP exclusions, because they are never stored.
What is free
- Page views, sessions and everything on the Sources page
- Micro events:
add_to_cart,view_content,begin_checkout,add_payment_info,add_to_wishlist,search, and the WooCommerce funnel events - AI referral tracking
- Search Console data
- Ad spend sync
Page views have a fair-use allowance per plan. Most sites never get near it, and if you are well over for a couple of months we get in touch rather than cutting anything off.
The limits
| Starter | Growth | Scale | Agency | |
|---|---|---|---|---|
| Tracked conversions a month | 1,000 | 5,000 | 15,000 | 1,000 per client, pooled |
| Projects | 1 | 3 | 10 | 1 per client |
| Page views a month (fair use) | 250,000 | 1 million | 3 million | 250,000 per client, pooled |
| Analytics history | 3 months | 12 months | 24 months | 12 months |
| Conversion history | 12 months | Unlimited | Unlimited | Unlimited |
Enterprise starts at $599 a month for more than 15,000 conversions, SSO, a signed DPA and SLA, and data residency options.
What happens if I go over
Nothing stops. Every conversion still reaches your ad platforms. If you are over your limit two months in a row, we move you to the next plan and tell you seven days before. There are no overage fees.
On Agency plans, conversions are pooled across every client, and every extra 1,000 over the pool counts as one more client on your bill.
Where to see your usage
Account → General shows the plan you are on. Self-serve billing is not in the dashboard yet, so for a usage figure, an invoice or a plan change, email support@convultra.com for now.
A project is not a domain
A project is one business or brand and covers every domain that business uses, such as your main site, shop and checkout. Starter includes 1 project, Growth 3 and Scale 10. Extra projects are $19 a month. See Managing projects.
Trial
Every new account starts with 14 days of Growth free. You add a card at signup and the first charge is at the end of the trial; cancel before then and you pay nothing. At the end, pick the plan that fits. If you are low volume and need longer to see results, ask and we will extend it to 30 days. There is no free plan.
Full prices in USD, GBP and EUR, with annual billing at 20% off, are on the Pricing page.