The Conversions page
The stat strip, the revenue chart, the conversions table and its filters, CSV export, conversions versus all events, and the detail drawer.
On this page · 4 sections
The Conversions page lists every conversion Convultra has tracked. Use it to see what is converting, where conversions come from, and whether they reached your ad platforms.
The stat strip
| Stat | What it shows |
|---|---|
| Conversions | Conversion events in the selected range |
| Revenue | Their combined value, in the project’s reporting currency |
| Average value | Revenue divided by conversions |
| Conv. rate | Conversions divided by visitors |
| Time to convert | Typical time from a visitor’s first visit to their conversion |
Below the strip, the Revenue and conversions chart plots the range by day. Switch the chart between revenue, conversions and conversion rate. For a side-by-side comparison of channels, use the Sources page.
The conversions table
The Every conversion table lists each conversion, newest first, with a count of conversions and, when you include micro events, of all events.
Columns
| Column | Description |
|---|---|
| Type | Purchase, Lead, Signup and so on |
| Value | The conversion’s value |
| Source | Where the visitor came from |
| Path | The touchpoints before converting |
| To convert | Time from first visit to conversion |
| Location | Country and city |
| Delivery | Sent, Pending, Failed or Not forwarded |
Not forwarded means no attempt was made to send the conversion to an ad platform, usually because there was no ad click or paid source to send it to. It is not a failure. See Events show as pending and never send.
Search and filters
- Search by order ID, email or value
- Type: Conversions only (the default) or All events, or a single event type
- Source: all sources, or one
- Delivery: all delivery states, or Sent, Pending, Failed or Not forwarded
- Date range: the shared date control at the top of the page
You can save the current combination of filters as your default view with Save view.
Export
Click Export to download the table as a CSV named for the date range. The export respects your filters, so filter first if you need a subset. For ongoing pulls, the API list_conversions operation supports incremental fetches with since=.
Conversions versus all events
Convultra separates conversions (business outcomes) from micro events (steps toward one).
Conversions
These are what the page shows with the Conversions only filter. They count toward totals and your plan limit, and they are forwarded to ad platforms:
| Type | Typical use |
|---|---|
| Purchase | Completed orders |
| Lead | Form submissions, quote requests, inquiries |
| Signup | Account registrations |
| Subscription | Recurring plan signups |
| Download | App, file or resource downloads |
| Contact | Contact form submissions, phone calls |
| Schedule | Appointment or demo bookings |
All events
Switching the type filter to All events adds micro events, the intent signals before a conversion:
| Type | Typical use |
|---|---|
| Add to Cart | Items added to a cart |
| View Content | Key page views such as product or pricing pages |
| Begin Checkout | Checkout started |
Micro events are not in conversion totals, are never forwarded to ad platforms, and never count toward your plan. They are there to show the customer journey and where people drop out. The Events page in the sidebar lists every event type your site records, with funnels and a live activity log. See What counts as a conversion on my plan?
Conversion details
Click any row to open the detail drawer. It shows:
- Conversion data: type, value, currency, order ID, timestamp
- Attribution: source, click ID, conversion path
- Delivery: one line per connected platform with the state of the last attempt and the reason for any failure. A failed attempt can be retried from here, and the line links to the matching rows on the Conversion delivery page.
- Enhanced Eligible: whether user data (email, phone, name) is present for enhanced conversions, and whether it came from the SDK or plugin or from auto-detected payload fields
- Recovery: whether the conversion is one the platform’s own pixel would have missed, and why. See Recovery tracking.
Enhanced Eligible appears even before any platform upload, so you can confirm your setup is capturing the right data before connecting an integration. See Enhanced conversions.
The drawer also lets you remove a conversion, for example a test order. Removing one takes it out of every figure and, if it qualified someone for an audience, out of that audience on the next sync.