The Sources page
Every traffic source with its revenue, spend and conversions, plus AI referrals, pages, locations, technology and attribution models compared.
On this page · 9 sections
The Sources page shows where your visitors and revenue come from, what they look at and what they use. It is a light, privacy-friendly alternative to a separate analytics tool, built into Convultra, and page views never count toward your plan’s conversion limit.
The stat strip
Once at least one ad spend sync is connected, the strip shows Revenue, Spend, Blended ROAS, Conversions, Visitors and Rev / visitor. Without spend it shows Revenue, Conversions, Conv. rate, Visitors, Rev / visitor and AI referral revenue. Each figure carries its change against the previous period.
Bots and excluded IPs are removed before counting. Conversion rate in Convultra is conversions divided by visitors, not sessions, so a tool that divides by sessions will always show a lower rate. Neither is wrong; they are different denominators.
Every source
The main table lists each source with its visitors, conversions, revenue and, where ad spend is synced, spend and ROAS. Paid platforms, organic search, referrals, direct and AI assistants all appear as rows, so it is the fastest side-by-side comparison of your channels.
First touch vs last touch
A switch above the table changes which touch gets the credit: the source that first brought the visitor, or the one they arrived from before converting. It only changes how you are looking at the numbers. The models and windows that decide attribution for forwarding live under Settings → Attribution.
Attribution models compared
Below the table, the same conversions are credited under last touch, first touch and linear side by side, so you can see how much a channel’s apparent value depends on the model you use.
AI referrals
Visitors arriving from ChatGPT, Claude, Perplexity, Gemini, Copilot and other assistants, with visitors, conversions and revenue per assistant. Detection is automatic from referrer and UTM data. AI referrals are human sessions and are already included in the totals above. See AI referral tracking.
Pages
- Top pages ranks pages by pageviews.
- Entry pages shows where visitors land first.
- Exit pages shows the last page before leaving. A high exit rate on a key page such as checkout is worth investigating.
Page paths are shown without query strings, because query strings routinely carry order references and other data you would not want in a report.
Locations
Countries, Regions (states and provinces) and Cities, each with visitors and revenue.
Technology
Browsers, Operating systems and Devices (desktop, mobile and tablet).
Bot traffic
Known bots, including search engine crawlers, AI crawlers such as GPTBot and ClaudeBot, monitoring tools and scrapers, are detected and excluded from every metric. What was filtered is shown in the Filtered out section on the Overview, so you can confirm real traffic is not being caught. Filtered traffic never appears in any figure; it is only ever reportable there.
History and limits
Analytics history depends on your plan: 3 months on Starter, 12 months on Growth and Agency, 24 months on Scale. Page views have a fair-use allowance per plan (250,000 a month on Starter, 1 million on Growth, 3 million on Scale) and are never billed. See What counts as a conversion on my plan?
Through the API
get_timeseries returns these metrics by hour, day, week or month, get_breakdown ranks any of 20 dimensions, and get_attribution compares the models. Read the traps before summing visitors across buckets.