The Organic search page
Search Console clicks, click-through rate, brand versus non-brand, impressions without clicks, and the queries and landing pages tables inside Convultra.
On this page · 7 sections
The Organic search page shows how your site performs in Google Search, using data from Google Search Console, so you can see queries, clicks, impressions and positions next to the conversions and revenue those pages produced, without leaving Convultra.
This page needs the Google Search Console integration. You must have verified the domain in Search Console first. Data is fetched from Search Console when you open the page.
Charts
- Clicks over the selected range, the click-throughs from Google results.
- Click-through rate over the same range, impressions that became clicks. Rising impressions without a matching rise in CTR usually means rankings are improving but titles or descriptions need work.
Brand and non-brand
Queries are split into those that contain your brand name and those that do not, with clicks and CTR for each. Brand queries convert well but tell you little about discovery; the non-brand share is the one to grow.
Impressions without clicks
Queries and pages that Google shows often but that rarely get clicked. These are usually the biggest opportunities: a title or description change can lift a page that already ranks.
Queries
| Column | Description |
|---|---|
| Query | The search term |
| Clicks | Clicks it produced |
| Impr. | Times you appeared for it |
| CTR | Click-through rate for that query |
| Pos. | Average ranking for that query |
The table shows the top queries by default; click All queries to see the full list.
Position colors
- Green (1 to 3): top positions, performing well
- Amber (4 to 20): on the first two pages but below the top spots, good candidates for optimization
- Red (21 and beyond): page three or later
Queries in the amber zone are usually the biggest opportunities. Small content or on-page changes can lift them into the top three, which typically brings a large jump in clicks.
Landing pages
Pages ranked by organic clicks, with the same click, impression, CTR and position columns plus Conv. and Revenue from Convultra’s own tracking, so you can see which organic pages actually earn money rather than only which ones get traffic.
There is no device or country breakdown on this page.
Data delay
Search Console data is about 3 days behind. This is a Google limit, not Convultra. The most recent 3 days are not available on this page. For same-day traffic use the Sources page.
Through the API
Search Console figures are part of the analytics:read scope in the API.