server-side-tracking
6 articles
GA4 Server Side Tagging: How It Works, How to Set It Up, and When It Is Overkill
GA4 server side tagging explained: what it fixes, the real setup steps, what it costs to run, and a decision framework for whether you need it at all.
TikTok Events API: How to Set Up Server-Side Tracking for TikTok Ads
TikTok pixel-based tracking misses 35-50% of conversions. Set up the TikTok Events API for server-side tracking with event types and deduplication.
Shopify Server-Side Tracking: The Complete Setup Guide
Shopify stores lose 30-50% of conversion data to ad blockers and pixel failures. Set up server-side tracking for Meta CAPI and Google Ads.
First-Party Data Strategy: A Playbook for Marketers Who Run Real Ad Budgets
A practical first-party data strategy playbook: audit your assets, fix identity and match rates, send data server-side, and activate it for ad targeting that actually performs.
Server-Side Tracking for Agencies: The 2026 Guide
The definitive agency guide to server-side tracking. Learn how cookie-independent conversion tracking works and how to implement it for clients.
AI Ads Are Coming — And They're Born Server-Side
Why the advertising model that will power ChatGPT, Gemini, and Perplexity was never designed for pixels in the first place.